SKAL International President Nigel A. Pilkington announced the appointment of Daniela Otero as the new CEO.of Skål International.
Daniela, originally from Argentina and holding Spanish nationality, will be joining SKAL from Royal Caribbean Cruises Ltd-Pullmantur, where she held the position of Marketing & Revenue Manager.
Prior to that she has worked internationally both in and outside the travel and tourism industry in senior marketing roles and will bring a wide range of skill sets to Skål including online marketing and social media, intercultural strategies for negotiation in new scenarios, communication with marketing and sales in the tourism sector.
SKAL President Mr. Nigel said: “Daniela will commence the C.E.O. role with Skål at the World Congress in Monaco on the 27th October and those attending will have the opportunity to meet with her and hear what her thoughts and vision are for our future.”
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Skål is a professional organisation of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.
The first Club was founded in 1932 in Paris by travel managers, following an educational tour of Scandinavia. The idea of international goodwill and friendship grew and, in 1934, the “Association Internationale des Skål Clubs” was formed with Florimond Volckaert as its first President, who is considered the “Father of Skål”.
Skål International today has approximately 17,000 members in 400 Clubs throughout 80 nations. Most activities occur at local level, moving up through National Committees, under the umbrella of Skål International, headquartered at the General Secretariat in Torremolinos, Spain.
Skål International is governed by an Executive Committee of six members, elected by delegates to an annual General Assembly, held during the World Congress, hosted by a different country each year. This allows members first-hand observation of the travel and tourism potential around the world.
