AU declares 2017 AFRIMA open on May 2

The calendar of events for the 2017 All Africa Music Awards (AFRIMA) in
partnership with the African Union will be formally opened on Tuesday,
May 2 at a joint AUC-AFRIMA cultural conference to be held in
Johannesburg, South Africa.
The 2017 entry submission timeline for the prestigious continental
awards will also be revealed at the joint conference expected to have in
attendance AU officials, members of the International Committee of
AFRIMA, past AFRIMA winners and nominees from Southern African, South
Africa government officials, media executives in Southern Africa and
other stakeholders in the creative/entertainment industry in Africa.
Speaking about the calendar unveiling and cultural conference themed
‘’Enhancing the Creative Power of the African Youth’’. Director of Brand
Communication, AFRIMA, Ms. Matlou Tsotetsi, explained that ‘’the impact
of AFRIMA as an awards which places premium value on the talents and
their creative works keep reverberating across the continent’. This
informs the carefulness and details that goes into planning our events
in a way which puts the artiste and the cultural heritage of our
continent first”.
“2016 was a phenomenal year for AFRIMA. The awards ceremony hosted by
Lagos State of Nigeria between November 4 to 6 was a cultural fiesta
with nominees and invited guests turning up in thousands for the
three-day of events in Lagos. About 40 well-known Africa artistes
performed at the AFRIMA Music Village to a live audience of over 25,000
and thousands more watching live from different locations in Africa”.
Ms. Tsotetsi stated further that the event slated for South Africa was
timely to utilise and explore the interest shown by government and other
entertainment stakeholders in South Africa in hosting 2017 AFRIMA
“The annual AFRIMA experience is one-of-its-kind and we are strongly
driven to see this replicated over and over again in other countries.
I’m very excited to say my home country is reaching out to AFRIMA purely
on the merit of AFRIMA’S values and to be part of this unique awards
platform that unites Africans through the joyous celebration of
excellence in music”.
All Africa Music Awards, AFRIMA, is an iconic continental award
conceptualized to celebrate the rich musical heritage of the African
race. In partnership with the African Union, AU, the continental award
project seeks to reward excellence in the continent’s music and media
industry as well as maximally expose African tourism and culture to a
worldwide audience.


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