Brand Finance, a leading brand business valuation and strategy consultancy based in London, has published its latest version of the Brand Finance Global 500 report, revealing the most valuable brands in the world. Everyone wants to have a brand of the same magnitude as those that have made this list. A starting point if you want your business to be anywhere near this scale is to market your business in the right way and find a way to communicate with the right people and businesses to increase exposure and build long lasting links. In fact, business video cards could help you along the way.
Brand Finance measures the value of the brands by using the “Royalty Relief approach,” which includes, “estimating the likely future sales that are attributable to a brand” and “calculating a royalty rate that would be charged for the use of the brand.” Thousands of the world’s biggest brands are involved.
Apple has topped the list for the last five years, but has dropped to the second place this year. It has not generated significant revenues from newer products such as its Apple Watch, and failed to demonstrate that it is developing innovative technologies. The brand now has to compete with a number of Chinese smartphone brands such as Huawei and OnePlus, in addition to its old rival Samsung.
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Google is now the world’s most valuable brand with a brand value of US$109.47 billion. Apple has a brand value of US$107.14 billion and Amazon.com is valued at US$106.4 billion.
Industrial and Commercial Bank of China (ICBC) ranks 10th.
The following are the top 10 most valuable brands of 2017.
- Country: United States
Brand value: US$109.47billion
Brand rating: AAA+
2. Apple
Country: United States
Brand value: US$107.14 billion
Brand rating: AAA
3. Amazon.com
Country: United States
Brand value: US$106.4 billion
Brand rating: AAA-
4. AT&T
Country: United States
Brand value: US$87.02 billion
Brand rating: AAA
5. Microsoft
Country: United States
Brand value: US$76.27 billion
Brand rating: AAA
6. Samsung Group
Country: South Korea
Brand value: US$66.22 billion
Brand rating: AAA-
7. Verizon
Country: United States
Brand value: US$65.88 billion
Brand rating: AAA-
8. Walmart
Country: United States
Brand value: US$62.5 billion
Brand rating: AA+
9. Facebook
Country: United States
Brand value: US$62 billion
Brand rating: AAA
10. Industrial and Commercial Bank of China (ICBC)
Country: China
Brand value: US$47.83 billion
Brand rating: AAA
