The partnership between the Federal Ministry of Information and Culture and the Tony Elumelu Foundation will help to re-position the creative industries in Nigeria.
Minister of Information and Culture, Alhaji Lai Mohammed, said, while speaking at Memorandum of Understanding signing ceremony, between the ministry and the Foundation in Lagos on Tuesday.
Alhaji Mohammed expressed strong belief that the collaboration will be the much-needed catalyst to transform the country’s creative industries to a creative economy.
“The MoU contained details of how we will work together to execute our partnership. More specifically, the areas of collaboration will include creation of an enabling business environment for the creative industries with such incentives as easy access to finance; the structuring of the creative industries to enable it generate independent revenues locally and also boost exports to increase Nigeria’s foreign exchange earnings; and comprehensive statistics about the industry, including its size and projections, to guide potential local and foreign investors,” he said.
The minister added that an innovative part of the collaboration “is the plan to convene a Creative Economy Task Force to map the creative industry to provide a better picture of what is happening on the ground and help inform policy development,” adding, “We also plan to measure the economic contribution of these industries to the Nigerian economy and provide a blueprint for action.”
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Explaining that the agreement was part of efforts by the Federal Government to ensure that the creative industry become a major factor in the ongoing diversification of the country’s economy, the minister said, “To reap the full potentials of the creative industry, we realised early on that we will need to reach out to organisations that have the capacity and the drive to assist us in achieving our goals, organisations that can utilise their business knowledge, network and technical expertise to assist the ministry in the development of Nigeria’s creative industry.
“This explains why we entered into discussions with the Tony Elumelu Foundation and the British Council. The discussions have now yielded fruits. On August 24 in Edinburgh, Scotland, we signed an MoU with the British Council. And today, we are signing another MoU with the Tony Elumelu Foundation. Together, we will work to re-position the creative industry in Nigeria.”
He said provision must be made for concrete benchmarks “to measure our progress in the implementation of this MoU,” to ensure that “by the time we conclude the initial two-year period of this historic collaboration, no one will need to strain his eyes to see the achievements.”
Alhaji Mohammed said efforts to lift the creative industry have received support at the highest level of the administration, adding, “Last week, at an evening of conversation with the youth, President Muhammadu Buhari not only rallied support for the sector, he also directed that such support must reflect in the budget of the Ministry of Information and Culture in 2017.”
He commended the chairman of the Foundation, Mr Tony Elumelu, for throwing his full weight, and that of his Foundation, behind the idea of a partnership between the ministry and the Foundation to rejuvenate the creative industry, which range from advertising, architecture, the art and antiques market, crafts, design, fashion, film, interactive leisure and software, music, the performing arts and publishing to radio and television.
While hailing the minister for the partnership initiative, Elumelu assured that even more of his colleagues in the private sector would support the creative industries once they are properly structured.
The signing ceremony by the minister and Mr. Elumelu, which was held at the National Theatre, was attended by major industry players, including Nollywood and music stars and comedians, as well as beneficiaries of the Tony Elumelu Entrepreneurship Programme, which aims to identify, over 10 years, a total of 10,000 African start-ups and entrepreneurs with ideas that can generate at least 1,000,000 new jobs and contribute at least $10 billion dollars in new annual revenues across Africa.
Notable personalities in the industries that attended the event includes, though not limited to the following: Joke Silva, Zeb Ejiro, Obi Asika, Ali Baba, D’Banj, Chioma Ude, Nimi AkinkugbeRalph Nwadike, Audu Maikori, Princess Dolapo Oni Sijuwade and more.
