Nigeria’s foremost media intelligence consultancy, is proud to announce the launch of its newly developed Reputation Sentiment Intelligence Report, a strategic research-driven product designed to complement the agency’s well-established PR Measurement and Performance Audit reporting suite.
The Reputation Sentiment Intelligence Report introduces a more advanced and dimensional approach to media evaluation, focusing specifically on reputation, sentiment, and executive media positioning. Developed through months of empirical research and aligned with global best practices, this new product leverages a lexicon-based methodology supported by the Harvard General Inquirer, one of the most reputable frameworks in computational sentiment analysis.
The report comprises two proprietary modules: the Sentiment Depth Scoring Framework and the CEO Intelligence Dashboard. The Sentiment Depth Scoring Framework redefines the limits of traditional sentiment analysis by moving beyond the basic classifications of positive, negative, and neutral. Instead, it evaluates media narratives across nine distinct sentiment levels: strongly positive, positive, moderately positive, slightly positive, neutral, slightly negative, moderately negative, negative, and strongly negative. This refined framework allows for a more accurate interpretation of tone, better context awareness, and reputation-weighted insights, making it possible to distinguish between mere positivity and meaningful brand impact, or between mild criticism and reputational risk.
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Alongside this, the CEO Intelligence Dashboard brings executive visibility into sharper analytical focus, offering a research-backed assessment of how CEOs and business leaders are portrayed in the media. It analyzes leadership positioning through metrics such as CEO thought leadership share, sentiment weight score, media share versus competitors, brand reputation score, and competitive sentiment frequency, all of which are compiled by P+’s in-house team of industry analysts with expertise in media research and sector-specific communication trends.
Olufunke Mohammed, Executive Director of Operations at P+ Measurement Services, stated, “This product marks a defining shift in how PR and communication professionals can view and understand media narratives. Too often, sentiment analysis is flattened into three general categories, which oversimplifies how audiences engage with brand stories and leadership perception. Our Reputation Sentiment Intelligence Report is human-led, built on deep research, and designed to uncover nuance, not hide it. We are proud to make this available to an industry in need of more clarity and contextual truth.”
Unlike automated dashboards or AI-generated summaries, the Reputation Sentiment Intelligence Report is grounded in research methodology and interpreted by experienced analysts. This ensures that the insight delivered is not just accurate but also relevant to context, industry trends, and communication objectives.
The release of this product means clients of P+ Measurement Services now have access to two comprehensive PR media audit reports: the long-established PR Measurement and Performance Audit, and the newly introduced Reputation Sentiment Intelligence Report.
This advancement underscores P+’s commitment to delivering deeper, more intelligent insights that support public relations and communications professionals in Nigeria and across Africa to make informed, data-driven decisions rooted in credibility, research, and strategic foresight.
