The 11th annual Soweto Wine and Lifestyle Festival, happening from the 4th to 6th September 2015 in Soweto, is set to impress in a spectacular fusion of boutique wine brands and high-end fashion, food, creativity and art entrepreneurism.
Constantly thriving to innovate, the organisers have changed the venue, changed the festival open times, brought back boutique sought-after wine brands, and have included a wide range of SMME lifestyle brands.
Think beautiful boutique wines and a wide range of food, décor, art and fashion all homed within the magnificence of a new venue steeped in history.
Moving the venue after 10 years to the historical Walter Sisulu Square of Dedication in the heart of Kliptown, Soweto is a major development, and opens up many possibilities with large spaces, high ceilings and beautiful finishes allowing form and function to seamlessly flow in spectacular rhythm. This move is perfectly timed to commemorate the 60th anniversary of the signing of the Freedom Charter on the Square.
What the people want
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Friday and Saturday are open from 6pm to 10pm, and for the first time in history, the festival will open on the Sunday – 2pm to 6pm – because over the past 10 years, our research has indicated that this is what the people want.
There has also been a major shift in the wine brands exhibiting this year. The festival is focused on bringing in more sought-after boutique wine estates whose wines are more suited to this market. Boutique wineries also make exceptional varieties for the more discerning palette. Our visitors are becoming fastidious in their taste for wine with more substance and less glitter.
Inviting upmarket food, travel, art, decor and fashion SMME’s to exhibit in the new festival format is to showcase the best creative entrepreneurs in Soweto and South Africa alongside the best boutique wines from the Cape, to the large brand-conscious trend-setting audience that this festival attracts in the thousands.
Creating a 5-star platform in which wineries and trendy lifestyle brands can network and sell their wares to visitors is fuelling economic growth and development, job creation and opportunities for the SMME sector.
Hosted by Joburg Tourism, the festival is also launching the highly-anticipated Soweto Street Food Experience in collaboration with Gauteng Tourism to showcase the best tastes in the region.
