Stanbic IBTC bank has unveiled a new customer value proposition that is designed to help middle-income earners achieve their financial objectives seamlessly.
The new Silver Banking service, the bank said, will offer customers a comprehensive bouquet of financial products and services.
The Silver Banking service was launched at a breakfast forum organized by the bank in Lagos for human resources heads of organizations in its workplace banking initiatives.
The bank said the new proposition is intended to reward existing and prospective clients with high quality financial solutions that speak to all aspects of their financial aspirations and needs.
According to the bank, the silver banking service, avail customers of the full range of financial solutions the bank provides, which include high interest yielding accounts like Max Yield account, lifestyle perks, offshore and onshore banking, transactional banking products, wealth and investment services and advisory, lending, and Legacy services, among others.
Speaking at the forum, the Chief Executive, Stanbic IBTC Bank PLC, Dr. Demola Sogunle, said the silver banking service is in line with Stanbic IBTC’s goal to provide innovative, world-class and bespoke financial solutions that align with the financial objectives of its clients across all segments of the society.
“As solutions providers, our private banking is focused on providing relevant and high quality solutions that meet and exceed the needs and aspirations of our clients across the different financial segments,” Sogunle said.
He added, “Our objective as a financial institution is geared towards building long term relationships by providing support in a way to make progress real for our clients.”
Professor Franca Ovadje, a guest at the breakfast session, which attracted participants from various organizations took participants through latest trends in performance management system and the implications for employee productivity.
Head, Personal Banking, Stanbic IBTC Bank, Mrs. Nkolika Okoli, who led the silver banking service e-launch, said with the financial solutions embedded in the service, an employee is expected to achieve the desired financial stability, which has a direct relationship on productivity and performance. She said the bank considers its relationship with customers as a partnership, and as such is constantly seeking opportunities to add value that would help move them forward.
“Our adoption of the value-based banking approach ensures that we are mindful of providing the right kind of support for our clients in terms of capacity building, advisory services, knowledge sharing and mentorship, among other value-adds,” Okoli said.
Source: G Business