Subcultures That Influenced Fashion

Subcultures That Influenced Fashion

In itself, the topic of subcultures is very fascinating, people united by their interests and worldview. People come together in groups for the sake of one idea, artists, writers, fans of playing in casinos, or those who place bets on 22Bet live casino.  I won’t touch on ideas, but clothing in subcultures is a separate kind of art that is worth attention.

Subculture (term) in sociology, anthropology, and cultural studies, denoting a part of the culture of a society that differs in its behavior from the overwhelming majority, as well as social groups of carriers of this culture.

Attributes of subcultures did not get into fashion houses for a very long time, and if they did, they rarely enjoyed great success, rather the opposite. Secular fashionistas who dressed with famous designers did not want to descend to street fashion.

Who Still Managed to Break Through to the Podiums of the World and Remain in History?


Probably one of the most popular subcultures, everyone knows the main external attributes: a bright mohawk, a leather jacket, pins, piercings, T-shirts with the symbols of punk bands, and ripped jeans. It all started in the 70s, but the style turned out to be so tenacious that elements of punk clothing still appear in designer collections and hang on hangers in mass markets. The first designer to master this culture in fashion was the legendary Vivienne Westwood. “Granny Punk” was a creative associate of the manager of the cult group Sex Pistols. After her example, punks appeared in the collections of almost all designers.



Ripped jeans, issue shirts, denim and leather jackets, sneakers, second clothing, long hair. Sloppiness, carelessness, mischief is the business card of grungers. All the clothes had to look washed and worn out.

Designer Marc Jacobs attempted to introduce this fashion cost work and Kurt Cobain managed to introduce grunge to the masses, becoming a world icon. Only after Cobain, wide ripped jeans and huge flannel shirts were accepted by the people and taken to the world podiums.

Hip Hop

The fashion of American dysfunctional neighborhoods. Tracksuits, sneakers, and baseball caps are not everyday clothes but are appropriate only when doing sports and nothing else. Hip-hop culture destroyed not only this stereotype but also added gold chains, baggy jeans. Fashion began to come out of disadvantaged neighborhoods thanks to teenagers who love rebellion and rap. The French Fashion House Chanel was the first to take a risky step in big fashion in 1991. This collection was a huge risk for the historic House, but it paid off. Someone was delighted, someone on the contrary, but there were no indifferent people.


One of the few subcultures that entered the podium with smooth elements, full-fledged Gothic collections appeared in the 90s. The darkest and brightest belonged to Alexander McQueen: quotes from Victorian and medieval costumes, crucifixes, crowns of thorns, animal skulls – the visual range of the collection made the audience think about the eternal, and quite seriously frightened someone.


One of the oldest subcultures. Representatives of this movement, in accordance with their worldview, are characterized by the introduction of ethnic elements into the costume: beads, braided beads or threads, bracelets (“baubles”). Today, the hippie style of clothing has easily transformed into boho chic. After reviewing the latest couture collection shows at fashion weeks, we can safely conclude that the hippie style is back in fashion. In clothing stores, there are more and more colorful prints, natural fabrics, especially linen, loose-fitting clothes, and bell-bottoms.


Subcultures That Appeared Thanks to Fashion

Neo Pin-up

A very interesting subculture. In the 30s, the staff of Life magazine put a picture of a beautiful girl on the cover of their magazine, but the most important thing is that this girl had nothing to do with the content of the magazine. “Life” immediately began to be in great demand. Often the magazines were not even opened, but only torn off the covers, cut out along the contour, and pinned on the walls and windows of cars. During the war, “funny pictures” decorated the fuselages of airplanes and shell casings, constantly reminding American soldiers that there is something better waiting for them when they return home. The style icons of those years were Marilyn Monroe and Betty Page, thanks to whom feminine curves of the figure, glamorous style in clothes, and classic make-up with impeccable hairstyles came into fashion.

In the USSR, this fashion came in the 50s. They called themselves staffers, but the magazine “Crocodile” firmly attached to them the slightly derogatory name “dudes”. The stylists strolled along the main streets of Leningrad, Moscow, and other cities, which they called nothing else than “Broadway”, showing off their bright outfits inspired by Western fashion.

The inspirations of the second revival in the 1990s were Dita von Teese and Sabine Kelly. The new subculture was called “neo-pinup”. Its representatives gave a little modernity to the glamor of the 1950s, making it more individual and eccentric. Hair of bright unnatural colors, piercings, and even tattoos have become acceptable in it. Modern fabrics, such as latex, are not ignored, but the style of clothing remains vintage.

Teddy Boys

The origin of this subculture was the fashion ateliers on Savile Row Street in Britain, which revived the style of the Edwardian dandy, quickly loved by British youth. In an effort to escape from the dullness of post-war everyday life, teddy boys plunged headlong into their eccentric fashion.


A subculture is known outside Japan, but is not popular. Based on the style of the Victorian era, as well as on Rococo costumes. The word “Lolita” in the name of the style has no direct relation to Vladimir Nabokov’s novel “Lolita”. The name “Lolita” was received, rather, because of the peculiarities of the style and costumes resembling children’s dresses, without an emphasis on their lifestyle.

And how do you feel about subcultures?



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