According to Business Day, approximately 56% of the volume of the Nigerian beer market is controlled by this company that reported N152bn turnover, during the Covid rendered near-moribund half year.
The other beer brewers may safely be projected to do the same in value. And the brewers of the harder alcoholic drinks shall contribute their own hundred of billions!
Thus by the time the market opens up in the second half of the year, coupled with the festivities, one can safely project a trillion Naira market for alcoholic drinks in Nigeria.
Now, alcohol is a drug! It is poison to the body. Alcohol is known to result in serious negative consequences to its consumers.
Internal organs failures, all kinds of accidents, poor judgments, crimes, etc, are consequences of consumption of alcohol.
Nigeria is a “very good market” for this soft, yet dangerous drug, to thrive.
With extremely high unemployment rate, unbridled corruption, virtually inexistent law enforcement, it’s a jungle here! The condition is perfect!
While the population gets destroyed more and more by these malfeasance, that is more threatening than Coronavirus, governments at ALL levels, are happy! Happy as a result of the tax revenue they get therefrom, even as 90% of same is embezzled via different guises.
Thus, like drug lords, the ‘State’ (individuals in power actually), promote the sale of these cheap drugs, by creating and nurturing the environment, that makes the drinkers to be dependent on alcohol, to suppress their plethora of misfortunes.
The brewers supply the drugs (alcohol), while Nigerians consume them and end up with the plethora of medical afflictions resulting from their years of consumption. These are the same afflictions, the State do absolutely nothing about!
Thus, the broader picture of this reported halfyear turnover of the Nigerian Brewery Plc is that, there are going to be multi-trillion Naira medical consequences to the consumers, the cause of which the State that collected taxes on, has no plan of mitigating or attending to.
Soon, Nigerians will wake up and realise we have over half of our population with drug (alcohol) related diseases at different stages: from alcohol dependence to nursing alcohol induced terminal diseases.
Sadly, nobody cares about this full picture? This is Nigeria, we seldom think/plan beyond today!