Why is Rohr so desperate?

Shortly after Russia 2018 FIFA World Cup, his agents flew a kite that the Franco-German was wanted by six countries. Two in Africa, two in Asia and two in Europe. They, however, didn’t disclose the countries. Obviously the kite was flown to put his employers (the NFF) on the edge. The plot was to put the NFF under pressure….and enforce a new improved contract. A bumper package contract. They used a section of the media to cajole unsuspected members of the football fraternity to press for their demand.