Former Super Eagles captain, Joseph Yobo was among top personalities unveiled by Trophy lager, a leading quality beer brand as the campaign ambassador during the week in Lagos.
Trophy lager, one of the national treasures from the stable of International Breweries Plc, a proud part of the AB InBev family, kicked-off a football tournament for lovers of Trophy beer called ‘Trophy 5-a-side Field of Honour.’5-a-side football is a variation of association football, in which each team has five players, with four being outfield players and one goalkeeper.
The launch, which took place at the Fun Turf in Lekki marks the beginning of a 10-week long football tournament organised by International Breweries, makers of Trophy lager. The maiden edition is expected to cover four states: Lagos, Ogun, Osun and Oyo States, with the team recruitment. While the super fans of Trophy Lager beer will be selected nationwide. After the knock-out stages which will hold in all participating states, the semi-finals and finals will take place in Lagos State. The winning team will go away with N3 million and qualify for the all expense paid ‘Africa 5 tournament’ regional finals in Tanzania.
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In her remarks, BU President – West Africa, International Breweries Annabelle Degroot said: “At International Breweries we put our customers first and strive to give them all round value whether in an experiential manner or otherwise. That is why we are happy that the Trophy 5-a-side Field of Honour tournament will resonate well with our people who are also football lovers.”
Marketing Director, International Breweries, Mrs Tolu Adedeji, said: “Aside from taking home the winning prize of N3 million, the winning team will be meeting Samuel Eto’o, the renowned African football superstar, and also have bragging rights as the best 5-a-side football team and an opportunity to participate in the continental finals taking place in Tanzania later this year.”
In addition to the grand prize of N3 million, winners at the knock-out stages will also cart home various consolation prizes and memorabilia, in appreciation for their participation.
Yobo was unveiled as the campaign ambassador. Folarin Falana (Falz the Bahd Guy), will be joining Femi Adebayo as ambassadors for Trophy lager. Joseph Yobo has had a distinguished career as a professional football player, and his knowledge and experience will be very pivotal to his role as an Ambassador of the unique Trophy 5-a-side Tournament.
The choice of Falz the Bahd Guy, as a Trophy Ambassador, added Adedeji, was deliberate as both Falz and Trophy represent bringing honour to Naija. Especially as Trophy, only recently, celebrated 40 years of facilitating goodwill, honour and celebration.
